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The Bears QB's bid to trademark the name for an apparel and entertainment venture faced initial refusal.

Caleb Williams applied for a trademark on 'Iceman' to develop an apparel line and entertainment company, but the application was initially refused. Williams, the Bears' starting quarterback in his third NFL season, filed the trademark as part of a broader branding effort beyond football.

The specific reason for the refusal was not disclosed in the initial report. Williams completed 2025 with 3,942 passing yards, 27 touchdowns, and a 90.1 rating across 17 games.

1 min read


Source: CBS Sports Verified news feed

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