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The Bills receiver enters the offseason under pressure to justify the team's investment after ownership questioned his performance.
Keon Coleman is treating 2026 as a make-or-break year. The Bills wide receiver, who caught 38 passes for 404 yards and 4 touchdowns across 13 games last season, knows that despite public backing from head coach Joe Brady and quarterback Josh Allen, there's a limit to how long that support holds—especially after owner Terry Pegula's postseason comments about his play.
Coleman, 22 and in his third season, has the veteran leadership around him intact, but the offseason messaging is clear: production determines roster security.
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Source: NBC Sports Verified news feed